Dior returns to minimalism

Dior-Spring-2013-3
I have been wanting to write this article for a while now ever since I had a dekko at DIOR’s recently released first ever Raf Simons Ready To Wear (RTW Spring 2013) Ad campaign. It took me a while to  get around it as my first reaction was “What!! how minimalistic”. Dior has made a sharp turn from wild Galliano days. I guess that has been every single person’s reaction.
Source : TFS
Source : TFS
Source : TFS
The campaign has garnered mixed reactions mainly because we have never seen a Dior campaign that is not racy, edgy, wild or invoking awe thanks to the genius of its creative head for 15 years John Galliano. There was sex, attitude, drama, theatrics and larger than life feelings. Also the earlier campaigns always had known faces be it Gisele, Kate Moss or Karlie Kloss whereas this one has a bunch of completely unknown ones.
Source : Fashionologie                            GALLIANO CAMPAIGN
Source : Fashionologie                       GALLIANO CAMPAIGN
Enough has been said about Galliano getting kicked out owing to multitude of problems that can be expected out of a uniquely temperamental personality of an artistic wonder but that he was the man behind the innovative, groundbreaking ideas that made DIOR what it is today cannot be denied by anyone. A worldwide name synonymous to Luxury.
Source : Fashionologie                                   GALLIANO CAMPAIGN
GALLIANO CAMPAIGN
Ever since the very big shoes of John Galliano were filled in by another talented designer whose love for minimalistic aesthetics has been evident during his Jil Sander days, everyone including me had been anxiously waiting for this high profile Dior debut. I for sure was not disappointed by Raf’s designs. They are classy , chic and very wearable. This campaign….hmmmm …. I am not too thrilled about.  I just can’t wrap my head around it. It took me a while to wipe off the earlier images and look at it with a fresher perspective. On second thoughts I feel it could be a well thought strategy on Raf’s part to consciously break away from the image that has been so deeply engraved in everyone’s mind. I mean you have to do something different to get noticed!!
I have been a fan of Raf Simons from his Jil Sander days and I love what he is doing with Dior case in point all the recent Dior spotting on the Red  Carpet. They reflect fresher, younger take and it’s all about simplicity and minimalism a little like Pre – Galliano era. Dior has just been infused with a fresh lease of oxygen after a silent one year at Dior’s helm of affairs & I guess it will just take time to get used to a different vision which is in sharp contrast to the earlier one. Many might find his designs underwhelming but I find them beautiful, refined and easily wearable by many like me. For me less is more so yeah welcome Mr Simons.


Source : Look
The Ready To wear Spring 2013 may have been trashed by many owing to lack of drama and being nothing Galliano – esque. I found it to be sensible, chic and just very very wearable reflecting designer’s inert aesthetic sense and love for minimalism.
Sleek Pantsuits with scarves around the neck gave a very parisian flair and a whiff of old school glam, LBDs, Jacket dresses, Balloon tops in metallic hues, Asymmetric hemlines in beautiful colors or balloon skirts all are beautiful & extremely wearable options.
Source : Vogue
Source : Vogue
Source : Vogue
Source : Vogue
Source : Vogue


Source ; Vogue
There are clearly two set of people when it comes to Dior – staunch Galliano fans and then there are others so it might take a while to  get around them. With John Galliano looking to start a new innings at  Oscar De la Renta (we can’t wait to see the Galliano sequel) we may see a shift in the Dior fan base but there is definitely a new set of crop that is pegging their hope on Mr Simons. With this new Ad campaign the start might be a little shaky but it’s in the right direction.
-x

 

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