Delhi Duty Free – A truly International experience!

Hey everyone. I have been busy traveling all over and therefore have not been able to post anything for a looong long very long time. I know :-(  Ok remember how I was telling you about shopping at Delhi Duty free in my last post Scent of a Woman . As luck would have it I got an opportunity to fly out of the T3 terminal of New Delhi’s International Airport this time & I can’t wait to share it with you all since I have promised to share all the amazing things I come across in my life (with the exception of some extraordinarily amazing stuff which i will keep to myself. strictly confidential !!)

Let’s be honest when we first thought of Duty free it conjured images of alcohol, tobacco, perfumes and some fancy chocolates but world over retailers have realized the potential of Duty free shopping &  have stepped up their game. Fashion retail being the most sought after in the format & therefore you will find a lot of those coming up in a big way at duty free shops.
To begin with I must confess that in my fair amount of travels abroad I have never ever been very excited about shopping at any of the Indian International airports. It never has been my thing partly because I am not sure if they even have what I want partly because they never had the range that you get to see internationally and mainly because of the ambience & shoddy displays. I am confident most of you if not all feel the same. On the other hand its always been a pleasure shopping at duty free shops abroad. Some of my favorites being Dubai, Hongkong, London Heathrow.

Having said that my experience at Delhi Duty free was  a great surprise & restored my faith in capabilities of Indian retail system. The ambience, the products, the services are comparable to any other International Airport in the world. I would define it as truly International. What strikes you immediately is the 40,000 sqft retail space with some of the best collection of liquor, perfumes & chocolates under one roof in an international style layout. Swanky display I must say & it doesn’t feel congested at all. you could make out from all the pictures i have posted.

I was quite impressed with the staff and their hands on knowledge on all the products they were dealing with. Extremely courteous and very helpful incase you seemed to be lost in that huge space. I happened to pick few gifts from MAC and was thrilled to find some products that are not easily available in India.  Some of the best and the most recently launched perfumes , a separate section dedicated to one of the finest collection of single malts, some of the finest wines just indicated the wide array of products and product categories. Very impressive. The fashion and luxury fashion retail category is not yet a part of DDFS with an exception of high end fashion house – Kimaya but I hear that there is more on the anvil which once introduced will make it worth any International flyer’s while

The other thing is that there is just about enough of Indian heritage stuff available which makes for a nice gifts / memorabilia for your friends in foreign land. I picked up these really cute looking colorful kulhars (indian tea cups) for myself & also as a gift for my friends.

What is interesting is that there are these small DDFS kiosks all the way till your departure gates just incase you wish to shop a little more before you actually take the flight. Shoppers like me are totally spoilt by such experiences. Not good for our pockets you know but a great step towards putting India right there as an attractive destination for luxury.

There is still a long way to go for DDFS  but  being considered by big brands to launch their premium products like perfumes and liquors is a huge step for Indian retail and definitely something to be proud of. I also hear that Delhi Duty free plans to extend their duty free shopping experience to many other Airports in India. I am hoping Mumbai is featuring in their future plans. Can’t wait since that airport for sure needs a  serious facelift and of course its going to be where mostly I would be flying out from in future.

Just thought of sharing my experience.. will be back with more soon
Till then Cheers!!


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