Hi guys.. Hope all is well at your end. I am here to share my newest find with you people. It’s always fun to discover these small little boutiques in the bylanes of your city. I happened to come across one such place in Mumbai during my recent research. This 1500 sqft store called VYOUM , brain child of Ritu Seksaria houses a vibrant mix of designers in various categories. Ritu who is herself a designer and specializes in bridal wear is hands on with everything going on in her store. Armed with Diplomas in Fashion from London School of Fashion (UK) and Image Consultancy from Instituto De Maragoni (Milan), Ritu has been in the world of fashion since the last 15 years. She personally handpicks pieces from varied designers like Abhijeet Khanna, Anita Mody, Shyam Narayan Prasad, Nikasha to name a few and displays it in her store to provide you a unique & beautiful variety to choose from.
What I love about going to these small boutiques is the warmth exuded by the people in the store. I was impressed with the staff’s willingness to help you with all you need to see to make a choice completely in sync with the vision of the store which is to establish personal connection with the client and make them feel at ease. That’s what makes us come back to them again and again.
My favorite corner was the Accessory rack that had on display some really eye catching pieces. In particular this designer RARA AVIS by Sonal Verma that caught my fancy. Her designs are very contemporary and urban. I loved the jewelry & the clutches
I shortlisted 3 things for myself which I am most willing to share - Flipped over this necklace. Mint green!! Remember the color of the season.
and this tomato Red Envelope clutch which was extremely pretty. The pic actually doesn’t do justice to the piece. I fell in love with it the moment I set my eyes on this one. It’s a combination of Red leather & pony hair kind of texture (i am saying kind cos I am not sure what texture it was.. but reminded me of Victoria Beckham fall collection). Really pretty and unique. Also the size was just right. Totally my kind.
Also loved this Red cuff. I remember seeing something similar at Swarovski. This one was at par with what I had seem and much more affordable
These were the ones I have shortlisted for myself but here are some other pieces that caught my eye from various other designers. I think the prices ranged from 2.5 – 4K. Have a look.
Like I said some of the stuff is pretty unique which only a boutique can provide and it is not extremely heavy on your pocket barring a few pieces but then you have to pay a little extra for looking different from the crowd. Right!! I totally recommend going to Vyoum and checking out the stuff girls especially if you looking for some kick ass accessories. It’s worth a visit.
Vyoum : 2 A Ganga Niwas, Opp Mithibai College, Juhu, Mumbai
Fo my other find see LABEL D